How to market in TikTok effectively
TikTok Enjoys More than 1 billion Installs
How Can Brands Use TikTok?
There are three main ways that brands can market on TikTok.
- They can create their own channel and upload relevant videos through their channel
- They can work with influencers, to spread content to a broader audience
- They can pay to advertise on TikTok – it is very early days for TikTok advertising – there certainly isn’t a market yet like there is for YouTube. However, TikTok may become more popular and established over time.
Many brands do a combination of running their own channels and working with influencers to spread content to a broader audience. You might try some of the ideas listed below on your own channels, or you may suggest that your influencers create and share these kinds of content.
Challenges are an essential feature of TikTok’s community. TikTok’s users love taking up a challenge and making and uploading videos accordingly. These challenges are usually given a #-tag name, to make them both memorable and easy-to-find.
Brands can also encourage hashtag challenges on TikTok. Unless your brand has managed to build up a popular TikTok channel of its own, you will probably do best to work with influencers to kickstart your #hashtag challenge. Once a #hashtag challenge is launched on TikTok, people can participate with just a few clicks.
Again, this is a type of marketing that brands can either base from their own TikTok channel, or alternatively, work with influencers to encourage their follows to create user-generated content (UGC) supporting the brand in some way.
Generation Z loves the full immersive experience. That’s why they don’t sit at home watching traditional broadcast TV – it’s too much of a passive experience. Generation Z far prefers to be involved.
They started showing short ads in January 2019. ad types include:
- Brand takeover
- Top view
- In-feed native video
- Hashtag challenge
- Snapchat-style 2D or 3D lens filters for photos.
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