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What's SEO? How to do it efficiently?

How to Increase SEO?

What's SEO? How to do it efficiently?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

It is an easy and effective way to introduce and market a company by using a web page. In order to achieve this, information related to the company is obtained by using search engines. In a competitive business environment, moving up to top lists can be achieved by using search engine optimization.


How to Increase SEO?

1.      Create high quality content

Google will always rank content that answers users’ questions and provides good user experiences. Therefore, one of the most important things you can do to improve website SEO is to create high-quality content. A small tip here, you can think who is your primary audience first before creating any content.

Besides that, your content should also be easy and enjoyable to consume. For example, splitting blocks of text with headings, multimedia elements, and bullet-lists can make the content easier to read. You should also make sure that your content contains only accurate information, fluently, and uses correct spelling and grammar.


2.      Conduct keyword research

You need to optimize it for the keywords they’re searching for your audience to find your content while searching. To find the best keywords to target, you need to conduct keyword research regarding your products or services of your business.

Start by brainstorming a list of terms related to your business that your audience might search. To help with the brainstorming process, you can use tools such as Google Search Console, Google Analytics, and Ahrefs to find the keywords your site currently ranks for.


3.      Earn more links to your pages

Getting links from well-known, authoritative sites is one of the most effective ways to enhance SEO. When you create high-quality content, you will naturally get links, but there are several strategies you can use to increase the number of links you get.

             You can also contact people directly and recommend that they link to your page. For example, you could suggest that they add your page to the list of resources, or replace a broken link with a link to your page.


4.      Always keep your content fresh

As everyone knows, Google not only values attractiveness but freshness too. Freshness is very important if the information in your post will eventually become outdated.  If you notice your page’s rankings are dropping, don’t panic! It reminds you to add more new content in your webpage!

Browse old posts regularly and update statistics to reflect the latest research. As you learn more about the topic, add new information to the page to make it more comprehensive.


5.      Make your site mobile-friendly

Google also uses mobile-first indexing when ranking all the sites; It means Google will evaluate pages from the perspective of mobile users. Therefore, making your site mobile-friendly is a great way too in order to enhance SEO.

               You can use responsive design in your site. It allows your site to adjust to people on devices looking at it to ensure it looks and works great on a variety of devices, including mobile devices.


Any FREE SEO tools to check my website and content?


1.     Data Studio [Analytics]

Data Studio is a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources. The free beta version is not as robust as the paid product, but users can create up to five multi-page reports that can be shared with and edited by an unlimited number of users.


Links: https://datastudio.google.com/u/0/navigation/reporting


2.     Google Analytics [Analytics]

Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.


Links: https://analytics.google.com/analytics/web/provision/#/provision


3.     Keyword Explorer [Keyword Research]

Keyword Explorer is a time-saving keyword research tool that helps you find profitable keywords and organize your keywords into lists. With a research tool like Keyword Explorer, you can figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords.


Links: https://moz.com/explorer


4.     Answer the Public [Keyword Research]

AnswerThePublic is a keyword tool that visualizes search questions and suggests autocomplete searches in an image called a search cloud.


AnswerThePublic enables the public to get a deeper level of understanding of how people search around topics - revealing questions and queries which you wouldn’t necessarily think of off the top of your head. It’s also super easy to use and digestible.


Links: https://answerthepublic.com/



5.     Link Explorer [Link Tools]

Link Explorer is a fully-featured desktop environment for the analysis and visualization of complex data sets. It enables analysts and investigators to identify networks, sequences and spatial associations using local data stores or linking directly to shared, enterprise-level databases.


Links: https://moz.com/link-explorer


6.     Google My Business [Local SEO]

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.


Links: https://www.google.com/business/


7.     Mobile First Index Checker [Mobile SEO]

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query.


Links: https://zeo.org/seo-tools/mfi/


8.     Mobile SERP Test [Mobile SEO]

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. Starting from last year 2019, Google has released an update to its mobile search engine results page (SERP) layout, aiming to help searchers find the content most relevant to their searches more quickly.


Links: https://mobilemoxie.com/tools/mobile-serp-test/


9.     Natural Language API Demo [On Page SEO]

Natural Language API is a pre-trained machine learning model that can analyze syntax, extract entities, and evaluate the sentiment of text. It can called from Google Docs to perform all of these functions.

            The Cloud Natural Language API provides natural language understanding technologies to developers, including sentiment analysis, entity analysis, entity sentiment analysis, content classification, and syntax analysis.


Links: https://cloud.google.com/natural-language/


10.  Structured Data Testing Tool [On Page SEO]

Google's Structured Data Testing Tool is a simple-to-use tool that lets you test your structured data. Paste the URL or code snippet that you want to check, and the tool will run tests and inform you of any errors present in the code.

            Examples of structured data include names, dates, addresses, credit card numbers, stock information, geolocation, and more. Structured data is highly organized and easily understood by machine language. Those working within relational databases can input, search, and manipulate structured data relatively quickly


Links: https://search.google.com/structured-data/testing-tool/u/0/


Want More SEO Traffic or Tactics?  Here we are!

We can make IT happen for you! Having an amazing web design and great content is only half of the battle. No matter how great your website is, there will be zero ROI (Return on Investment) if it won’t show up on search engines such as Google. Without Search Engine Optimization, you are at risk of losing potential customers or worse, your existing customers. A statement no business owners want to hear.


We TechStar will do a deep dive into the search landscape before building your SEO strategy. We uncover crucial data related to search behavior, industry trends, and keyword analysis. We continue our research with an SEO audit of your current website. This lets us know what tactics you’re employing, how we can improve upon them and define the opportunities that you’re missing.


With the advanced technology, SEO case studies in multiple domains, and the skilled SEO (Search Engine Optimization) experts on our team, we will talk you through our plan-of-attack and show you how you can transform your business.


Feel free to contact us for consultancy. Hope to see you soon!