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Things you must consider before you building an e-commerce website.

In this article, we’ll show you how to build an eCommerce website in just few steps, quickly and easily, without any special technical skills or experience!

Nowadays, we’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on eCommerce to purchase the goods they need to survive.

So, now you have plans to build an e-commerce site, you must know that building an e-commerce site involves its own set of challenges.

1.     Set up your business goal

Goals are powerful—they can focus attention on achieving desirable outcomes. Therefore, you must define your business goal clearly, before building an e-commerce website. Employees prefer to know what management expects them to accomplish, and goals provide that direction.  Whether business goals are to set company direction or provide motivation, they should be specific, measurable, achievable, and timely.

2.     Competitor Analysis

A competitive analysis is a way to identify competitors and understand the competitor's strengths and weaknesses in relation to yours. It helps you gauge how to curb competitors and refine your strategy.

            After identifying your competitors, see what features and promotions they use to attract their target audiences and sell their products. Try to figure out what technologies and hosting platforms they use to maintain and promote the site. Do they use a good e-commerce hosting platform or optimize their website regularly?


3.     Figure out the design and technical aspects in detail.

A.  Select the most people who use eCommerce and website hosting platforms.

If you really want to be successful in the field of e-commerce, you must choose the right e-commerce platform. It’s very vital as it helps not only in saving time and money, it also helps in reaching the target audience easily. There are many e-commerce sites which is really famous such as Shopee, Lazada, Amazon, Taobao and so on that you can figure out.  


B.    Design Your Site 

Using your platform, design and create the basic layout of your site. You’ll want to consider what you're selling and the aesthetic you’re aiming for. You may decide to use a template or theme provided by the platform rather than creating your own, just be sure it is consistent with your brand. You want your site to stand out and be recognizable as associated with your company specifically.


C.    Create Effective Product Pages

Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates.

An effective product page is important to optimize user experience and navigation and increase conversion rates. Using the ideas mentioned above will wow your users with a website that looks good, works well, and is easy to browse on to make those purchases.


D.   Get a Payment Gateway 

A payment gateway is important in e-commerce as it helps to transfer the information regarding a transaction between payment portal and the front-end processor or bank. It uses special encryption and verification technology since online shopping will involve distance and anonymity.

It uses special encryption and verification technology since online shopping will involve distance and anonymity. It is to ensure the legitimate transactions are securely transmitted to the processor. Using a payment gateway can help to lessen frequency and severity of credit card fraud within the e-commerce business. A payment gateway allows the merchants to process credit, debit and other alternative online payments.

E.    Register Your Domain 

If you can’t do so through your platform, you’ll need to purchase a web domain. Again, there a number of web hosts available so be diligent in your price comparisons. BlueHost is a very popular and affordable web hosting company that also registers domain names. Squarespace also has this capability.

F.     Post Products

Once your site is designed and ready to go, be sure you have high-quality product images and detailed product descriptions to post. You want to give customers a real idea of what they are getting when they buy your product, as one of the disadvantages of e-commerce is the inability to interact with a product prior to purchase.


F.     Help a Reporter Out (HARO)

Help a Reporter Out (or HARO) is a website that connects reporters and journalists looking for information with knowledgeable sources on a wide array of topics. It’s also quite possibly one of the best tools small business owners and entrepreneurs have when it comes to getting the word out and generating press about your business.

By creating an account as a source, you can get daily emails from HARO detailing the queries journalists are looking to have answered.


G.    Improve Your Link Building with Pitchbox

We all know that links are an important part of SEO. They help users and bots navigate a site and give search engines information about its quality and authority. By using Pitchbox, a nifty tool that helps automate the prospecting and outreach processes.  The great folks at Pitchbox recognized the pain points link builders were having and built a tool to squash those issues.  It’s helped us save time and improve our link building efforts, and we thought it was time that more people knew about it!


H.    Google Analytics

Google Analytics allows you to quantify the effects of making a change to your marketing strategy, and that’s invaluable to the process of improving and optimizing online marketing campaigns.

The biggest benefit of utilizing proper analytics is being able to identify strengths and weaknesses. For example, let’s say you run a blog for your car detailing business. You’re just starting out, and aren’t sure what kinds of posts will bring you the most traffic, or provide the most value to your readers.

4.     Last but not least, outsourcing software development.

Outsourcing software development lets you focus on growing your business while lowering your time to market. Your product remains in capable, trustworthy, professional hands, and you get to focus on running your business. It’s a key step to helping your business take off.


Looking for a software developer or customer care executive? Here we are!

We, Tech Star boast of our in-house team of the best web design developers in Malaysia, whose abilities, expertise, and effectiveness are portrayed through the work they provide. Whether creating new websites or modifying existing ones, we are doing our best to present you with a unique and attractive website, rich in SEO friendly materials, easy to access, and can provide you with the best brand image.